{"title":"Farriers First","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eFarriers First – Professional Hoof Care, Inside and Out\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e\u003cbr\u003eA specialised range of farrier led topical treatments and nutritional support products, created to maintain healthy hooves, frogs and limbs. Developed in partnership with farriers and barefoot practitioners, and backed by ProVet’s veterinary expertise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003ePutting Hoof Health First\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eFarriers First is a professional hoof-care range designed to support farriers, barefoot practitioners and equine health professionals. From topical solutions to feed-based support, every product is created with one purpose: to help horses maintain strong, healthy, resilient hooves and comfortable movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eWhether your horse needs frog care, sole hardening, moisture balance, or support for weakened or damaged hooves, Farriers First provides practical, effective solutions trusted by professionals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 2;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eBUILT WITH VETS \u0026amp; FARRIERS, BACKED BY PROVET\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eReal-World Knowledge Meets Proven Science\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eFarriers First brings together the everyday expertise of farriers with ProVet’s evidence-led approach to equine health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eTopical and nutritional solutions\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e for common hoof issues\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eDeveloped with farrier input\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e to ensure real-world practicality\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eVeterinary-grade quality\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e in every formulation\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eAdvanced, safe, competition-legal ingredients\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eTrusted support, aligned with the wider ProVet range\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"\u003eThis is hoof care designed from the ground up – literally.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"provet-soothe-to-heal","title":"ProVet Heal and Soothe","description":"\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003eGentle, effective skin support for minor wounds, mud fever, mallanders, rubs, cracks and irritated areas.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003eFarriers First Heal \u0026amp; Soothe Cream is a soothing, protective topical cream formulated to support the natural healing of minor skin issues around the hoof, heel bulbs, pasterns and lower limbs. Ideal for sensitive, dry, irritated or compromised skin, this cream helps calm inflammation, moisturise dry areas and create a protective barrier against dirt, bacteria and environmental irritants.\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003eDeveloped with farrier and equine health professional input, Heal \u0026amp; Soothe Cream blends conditioning agents with gentle antibacterial support to help keep skin clean while reducing the risk of further irritation. Its rich yet fast-absorbing formula softens scabs, nourishes cracked skin and promotes a healthier skin surface during recovery.\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003eSuitable for horses prone to heel cracks, pastern dermatitis, scabby skin, rubs from boots or brushing injuries, this cream offers an easy-to-use, reliable option for managing minor wounds and maintaining skin integrity. Safe, competition legal and ideal for everyday use, it supports comfort while allowing the skin to repair naturally.\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003eIdeal for:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eMinor cuts, scuffs and nicks\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eHeel cracks and dry, flaking skin\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003ePastern dermatitis or scabby areas\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eRubs from boots or tack\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSkin irritation around the hoof and lower limb\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSupporting healing alongside farrier or vet guidance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eSoothing formula to calm irritation\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eHelps soften, hydrate and protect damaged skin\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eGentle antibacterial support to keep areas clean\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eCreates a protective, breathable barrier\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eIdeal for everyday use on sensitive skin\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eQuick-absorbing, non-greasy, easy to apply\u003c\/li\u003e\n\u003cli style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\" class=\"MsoNormal\"\u003eFEI and Racing Authority compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\" class=\"MsoNormal\"\u003eUse as directed, ensuring the area is clean and dry before application. Always consult your farrier or vet for wounds that are deep, infected or not improving.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e \u003c\/p\u003e","brand":"ProVet","offers":[{"title":"Default Title","offer_id":49821878059336,"sku":null,"price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/FullSizeRender.jpg?v=1764756543"},{"product_id":"antibacterial-hoof-dressing","title":"Antibacterial Hoof Dressing","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eA protective, antibacterial barrier for healthier, stronger hooves.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eFarriers First Antibacterial Hoof Dressing is a professional-grade formula designed to shield, nourish and protect the hoof while helping to reduce bacterial challenges commonly seen in wet, muddy or unhygienic environments. This advanced dressing combines moisture-balancing conditioners with powerful antibacterial agents, creating a protective layer that supports the hoof’s natural defences.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eWhether your horse struggles with soft, crumbling hoof walls, recurring cracks, weak white lines or general hoof deterioration, this dressing provides targeted support where it’s needed most. It helps maintain optimal hoof moisture, preventing excessive drying in summer and softening in winter, while also limiting the bacterial activity that leads to soreness, separation and breakdown.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eCreated with direct input from farriers and equine health professionals, Antibacterial Hoof Dressing is easy to apply, quick to absorb and suitable for daily or routine use. It strengthens hoof structure, encourages a healthier horn quality and keeps hooves resilient through every season. Safe, competition legal and highly effective, it’s an essential part of long-term hoof maintenance.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eIdeal for:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSoft or crumbling hoof walls\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHooves prone to cracking or splitting\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eMaintaining hoof health in wet\/muddy conditions\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSupporting the white line and lower hoof structures\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eReducing bacterial pressure around the sole and wall\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eEveryday conditioning and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eAntibacterial formula to reduce harmful microbes\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eHelps balance moisture for stronger hoof horn\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eNourishes, conditions and protects\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eForms a breathable barrier against environmental damage\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eQuick and easy to apply with minimal mess\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSafe for routine use and fully competition legal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eFor best results, apply as recommended by your farrier and integrate into your horse’s regular hoof-care routine.\u003c\/p\u003e","brand":"ProVet","offers":[{"title":"Default Title","offer_id":50185240445256,"sku":"","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/IMG-8039.png?v=1744206967"},{"product_id":"antibacterial-sole-hardener","title":"Antibacterial Sole Hardener","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eStrengthens soft soles and supports confident, comfortable movement.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eFarriers First Sole Hardener is a fast-acting, professional-grade formula designed to strengthen soft, weakened or sensitive soles. Ideal for horses struggling with thin soles, bruising, tenderness on hard ground or recurring sole-related discomfort, this advanced topical solution helps build resilience where it matters most.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eThe specialised formula works by rapidly improving the density and toughness of the sole without causing brittleness. It helps draw out excess moisture, reduces sensitivity, and supports the natural development of stronger, more durable sole structures. With regular use, horses become more comfortable on varied terrain and less prone to bruising or soreness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eCreated in partnership with farriers and equine health professionals, Sole Hardener is quick-drying, easy to apply and highly effective in both short-term rehabilitation and long-term maintenance routines. Safe, competition legal and suitable for shod and barefoot horses, it delivers targeted support for hooves that need extra strength beneath the frog and sole area.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eIdeal for:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSoft or spongy soles\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eThin soles or sole sensitivity\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eTransitioning to barefoot\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHorses prone to sole bruising\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSupporting hooves after periods of box rest or wet weather\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eImproving resilience on stony or uneven ground\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eFast-acting hardening action\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eHelps reduce sensitivity and discomfort\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eImproves strength and durability without brittleness\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSupports healthier, more resilient sole growth\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEasy application, quick drying, farrier approved\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eFEI and Racing Authority compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eUse as part of a structured hoof-care plan recommended by your farrier or equine professional for optimal results.\u003c\/p\u003e","brand":"ProVet","offers":[{"title":"Default Title","offer_id":50185256042824,"sku":"","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/IMG-8036.png?v=1744206872"},{"product_id":"thrush-and-canker-powder","title":"Thrush and Canker Powder","description":"\u003cp\u003e\u003cstrong\u003ePowerful, targeted hoof support for thrush, canker and deep-seated frog infections.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"912\" data-start=\"479\"\u003eFarriers First Thrush \u0026amp; Canker Powder is a highly effective topical treatment designed to penetrate deep into the frog, central sulcus and collateral grooves, helping to dry, disinfect and protect compromised tissue. Formulated with farrier input and using veterinary-grade ingredients, this powder is ideal for supporting horses with persistent thrush, foul-smelling discharge, soft or crumbling frog tissue, and early-stage canker.\u003c\/p\u003e\n\u003cp data-end=\"1294\" data-start=\"914\"\u003eThis advanced blend works by drawing out excess moisture, reducing bacterial presence, and supporting the natural regeneration of healthy frog tissue. Its fine, dustable texture ensures excellent contact with hard-to-reach areas, including deep cracks and crevices where infection thrives. The powder adheres well, stays in place, and continues to work between daily applications.\u003c\/p\u003e\n\u003cp data-end=\"1625\" data-start=\"1296\"\u003eSuitable for use alongside farrier or veterinary treatment plans, Thrush \u0026amp; Canker Powder is easy to apply, competition legal and safe for regular use in horses of all ages. Whether managing chronic recurring thrush or strengthening the frog after infection, this product offers reliable, professional-grade support you can trust.\u003c\/p\u003e\n\u003cp data-end=\"1643\" data-start=\"1627\"\u003e\u003cstrong data-end=\"1641\" data-start=\"1627\"\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1677\" data-start=\"1646\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eChronic or deep-seated thrush\u003c\/p\u003e\n\u003cp data-end=\"1718\" data-start=\"1680\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSoft, smelly or degraded frog tissue\u003c\/p\u003e\n\u003cp data-end=\"1761\" data-start=\"1721\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHorses with deep central sulcus cracks\u003c\/p\u003e\n\u003cp data-end=\"1808\" data-start=\"1764\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eEarly-stage canker or recurrent infections\u003c\/p\u003e\n\u003cp data-end=\"1855\" data-start=\"1811\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eWet or unhygienic environmental conditions\u003c\/p\u003e\n\u003cp data-end=\"1906\" data-start=\"1858\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eMaintaining frog health between farrier visits\u003c\/p\u003e\n\u003cp data-end=\"1927\" data-start=\"1908\"\u003e\u003cstrong data-end=\"1925\" data-start=\"1908\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1970\" data-start=\"1930\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eFast-drying, powerful, targeted action\u003c\/p\u003e\n\u003cp data-end=\"2014\" data-start=\"1973\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eFine powder to reach deep frog crevices\u003c\/p\u003e\n\u003cp data-end=\"2071\" data-start=\"2017\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eHelps eliminate odour, infection and excess moisture\u003c\/p\u003e\n\u003cp data-end=\"2128\" data-start=\"2074\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eSupports regeneration of healthy, strong frog tissue\u003c\/p\u003e\n\u003cp data-end=\"2175\" data-start=\"2131\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eEasy to apply, mess-free, farrier approved\u003c\/p\u003e\n\u003cp data-end=\"2214\" data-start=\"2178\" style=\"margin-left: 36.0pt; text-indent: -18.0pt; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan style=\"font-size: 10.0pt; mso-bidi-font-size: 12.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;\"\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt 'Times New Roman';\"\u003e       \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003eFEI and Racing Authority compliant\u003c\/p\u003e\n\u003cp data-end=\"2331\" data-start=\"2216\"\u003eFor best results, use as part of a consistent hoof-care routine recommended by your farrier or equine professional.\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e \u003c\/p\u003e","brand":"ProVet","offers":[{"title":"200g","offer_id":50185596338504,"sku":null,"price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/IMG-8038.png?v=1744206730"},{"product_id":"nail-and-hole-cleanser","title":"Antibacterial Nail and Hole Cleanser","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003ePrecision cleaning for compromised nail holes, cracks and entry points.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eFarriers First Antibacterial Nail Hole Cleaner is a targeted, fast-acting solution developed to cleanse and protect nail holes, old nail tracks, cracks and separation points in the hoof wall. These small openings create ideal conditions for bacteria to thrive, often leading to soreness, white line issues, abscess formation and hoof wall deterioration. Our professional-grade formula is designed to help prevent these problems before they take hold.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eThis advanced antibacterial solution works by flushing debris from nail channels, disinfecting the surrounding structure, and reducing bacterial presence deep within the hoof wall. Its low-viscosity formula allows it to penetrate narrow openings quickly and effectively — reaching areas that powders and thicker liquids cannot access.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eCreated in partnership with farriers and equine health professionals, Antibacterial Nail Hole Cleaner is simple to apply, fast drying and suitable for routine use or during periods of increased risk, such as after shoe removal or in wet, muddy conditions. Safe, competition-legal and highly effective, it supports consistent hoof health and helps maintain strong, clean, resilient hoof walls.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eIdeal for:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eOld or stretched nail holes\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eOpening up after shoe removal\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNail track infections\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eWhite line deterioration around nail holes\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003eAbscess-prone horses\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;\"\u003ePreventative care during wet weather or high-moisture turnout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cb\u003eKey Features:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eDeep-penetrating antibacterial action\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eRemoves debris and flushes nail channels\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eHelps prevent infection and abscess formation\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eSupports healthier, stronger hoof wall structures\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eEasy application, fast drying, farrier approved\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;\"\u003eFEI and Racing Authority compliant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003eFor best results, use under guidance from your farrier or as part of your horse’s regular hoof maintenance routine.\u003c\/p\u003e","brand":"ProVet","offers":[{"title":"Default Title","offer_id":50185341993288,"sku":"","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/IMG-8040.png?v=1744206627"},{"product_id":"farriers-hoof-clay","title":"Farriers Hoof Clay","description":"\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"OYPEnA white-space-prewrap font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e \u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eLong-Lasting Protection for use with pads or hoof boots for Strong, Healthy Soles\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eWhen hooves are sealed under pads, moisture, bacteria, and debris can create the perfect environment for sole deterioration and infection. Farriers First Hoof Clay is a powerful, antimicrobial formula designed to protect, condition, and support the sole while maintaining a healthy, balanced hoof environment beneath pads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis long-lasting, pliable clay adheres securely to the hoof, filling cracks, crevices, and voids, where it absorbs excess moisture and combats harmful bacteria and fungi. Ideal for horses in full pads, hoof boots, or those needing extra sole support, it promotes strong, resilient hooves while reducing the risk of infection and soreness.\u003c\/span\u003e\u003c\/p\u003e","brand":"ProVet","offers":[{"title":"250g","offer_id":50185557082440,"sku":null,"price":14.5,"currency_code":"GBP","in_stock":true},{"title":"400g","offer_id":50185557115208,"sku":null,"price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/files\/IMG-8037.png?v=1744206415"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/9244\/0392\/collections\/IMG_7798.jpg?v=1744205628","url":"https:\/\/provetequine.co.uk\/collections\/farriers-first.oembed","provider":"ProVet","version":"1.0","type":"link"}